Conference Chairs
Greg Denholm
IT Europa
Greg Denholm
IT EuropaGreg Is an experienced editor in the IT and telecoms channels managing and publishing executive news interviews, features and market reports across platforms including IT Europa, Comms Dealer, and Fibre Provider. He has moderated and managed content at panels for major industry events both online and in person.
Will Garside
IT Europa
Will Garside
IT EuropaWill specialises in writing and presenting – producing a huge range of content, ranging from thought-leadership articles to white papers. He started his career as a computer engineer before becoming one of the first producers on Sky TV’s primetime technology show “The Computer Channel” – alongside also covering mainstream business and technology news. He then worked as a product reviewer and technical writer for IT Network before going to Computer Weekly to cover security, telecoms and networking. He worked for several large technology brands including Microsoft and EMC as a technical writer and media consultant and was also the editor at International Broadcast Engineer – a role that saw him deliver a huge number of detailed analysis pieces on emerging video experiences. He has also written a number of books including tech guides for Which? and several "Dummies" guides on topics including big data and storage.
Will is also a highly experienced event moderator, managing content and panels at both the IBC and NAB shows for the last 10 years.
Keynote Speakers
Alexandra Forsyth
Alexandra Forsyth is a Creative & Technology Founder, TEDx speaker, and host of the transatlantic podcast Take A Chance On You, where she interviews founders, leaders, creatives, and innovators navigating the realities of modern leadership, resilience, ambition, burnout, and transformation. Blending lived experience with strategic insight, Alexandra developed the H.U.M.A.N. Matrix a human performance framework designed to help organisations identify hidden friction points impacting wellbeing, clarity, autonomy, decision-making, and long-term performance. Her work sits at the intersection of human-centred leadership and the future of work, particularly as organisations navigate AI transformation, rapid growth, and evolving workplace cultures. Alongside her podcast and speaking work, Alexandra delivers keynote talks and leadership workshops focused on Human ROI, resilience, performance culture, and sustainable ambition. Her sessions combine storytelling, strategic thinking, and actionable insight designed to create both reflection and practical change.
Peter Shilton CBE
Peter Shilton’s international career spanned such a length of time that he appeared 12 times alongside a player whose debut for the Three Lions came in 1962 (Bobby Moore) and 13 times alongside a player whose international career continued until 2000 (Tony Adams). He also made 16 appearances alongside Paul Gascoigne, who was only born three years before Shilton made his debut in 1970. The gap of 19 years and 224 days between his first and last games are the second-most in England’s history.
When he appeared on his debut in November 1970, Shilton was England’s youngest goalkeeper (21 years, 68 days) since Alan Hodgkinson in May 1957. Since that appearance, only two goalkeepers have appeared for England at a younger age (Joe Hart in 2008 and Jack Butland in 2012). By the time of his last appearance in 1990, Shilton was the third-oldest player to appear for the Three Lions, aged 40 years and 292 days.
Only three England players have appeared in more major tournament (World Cup + Euros) matches than Peter Shilton (20), with his 20 appearances the most of any goalkeeper.
Shilton, however, holds the record for most caps for England at the World Cup, playing 17 times at the 1982, 1986 and 1990 editions.
Shilton appeared for England while playing for five different clubs (Leicester, Stoke, Nottingham Forest, Southampton and Derby), one of only five players to do so in the history of the Three Lions.
Shilton also holds the record for most appearances for England at Wembley, playing 52 matches there, eight more than any other player.
Industry Experts
Graham Stead
Growth Habits
Graham Stead
Growth HabitsGraham Stead is the founder of Growth Habits and a seasoned sales leader with deep roots in the MSP world.
Early in his career, he built and exited a successful MSP, transforming it from its project-based roots. He went on to lead the sales and marketing function of the acquiring MSP, successfully combining organic and acquisitive growth to 4x the business to c. £18m.
Today, Graham helps MSPs unlock sales performance by embedding consistent, high-impact habits. Through Growth Habits’ hands-on coaching and fractional sales leadership model, he supports founder-led and emerging sales teams to build high-performing predictable growth.
Graham’s passion lies in seeing others succeed - sharing his expertise, building confidence and celebrating the success of compounding sales habits – even in the most crowded MSP markets.
Heather Alford
Counting Creators
Heather Alford
Counting CreatorsAs a AAT-qualified accountant and Managing Director of Counting Creators LTD, Heather is a leading finance expert to MSPs brings a refreshing, no-nonsense approach to the numbers. Known for her warmth, humour, and unshakable integrity, she combines expert insight with straight-talking honesty. A proud Scot and neurodiversity advocate, Heather’s ADHD fuels her sharp eye for detail and her mission to make finance clear, practical, and human.
Amar Iqbal
boxxe
Amar Iqbal
boxxeAmar Iqbal is Head of Managed Services at boxxe, with strategic, operational, and commercial responsibility for a multi-million-pound managed services portfolio. He leads diverse teams across Service Delivery, Service Desk, Engineering, Security Operations, Automation, and Lifecycle Services, driving growth, profitability, service excellence, and customer success. Amar is passionate about building high-performing teams, delivering measurable business value, and positioning boxxe as a trusted technology partner through innovation, operational excellence, and customer-centric service delivery.
Daniel Welling
MSP Finance Team
Daniel Welling
MSP Finance TeamDaniel started his IT career in 1995, in VAR sales roles, which led to forming an IT support business (what today we call an MSP) in 2002 which developed over 12-years with a trade sale in 2014.
Daniel has remaining involved with the MSP market through being an active member of MSP communities, whilst working with MSPs as a mentor, recruiter, M&A deal maker and advisor.
In 2021 Daniel co-founded The MSP Finance Team with a mission is to raise MSP market financial maturity. Led by former MSP owners MSP Finance Team uniquely understands the pain and opportunity for MSP owners and senior leadership, having experienced startup, growth and exit phases of the MSP business lifecycle. Services include Bookkeeping, Management Accounting, Virtual Financial Director, MSP Mentoring, Tax & Compliance.
Daniel advocates MSP community involvement, signposting to groups, including GTIA and Tech Tribe. Daniel has hosted the London Tech Tribe chapter since 2019, from its original branding as London SBSC, as well as curating events, such as the annual Brands Hatch MSP Meetup.
Finally, Daniel is the co-host of the MSP Finance Team podcast “It’s a numbers game”, now with 120+ episodes.
Ken Roulston
Ex2 Consultancy
Ken Roulston
Ex2 ConsultancyIn 2009 Ken started NewCMI (CMI) as an MSP focussed on the mid market private and third party in the UK.
Having made 6 acquisitions the company grew to 120 employees with a turnover of approx. £17m providing services to over 10000 end users.
In March 2023 the business was acquired by the BCN Group.
Ken is now providing Strategic Business Consultancy and M&A Advisory Services to a number of MSP’s. He has also assisted Kaseya as a consultant for its M&A Concierge Initiative. Over the years he has been a regular speaker at various Trade events.
Kim Simmonds
Law 365
Kim Simmonds
Law 365Kim Simmonds is the CEO and Founder of Law 365, a specialist law firm she established to revolutionise how Microsoft Partners, MSPs and technology businesses access legal support. A pioneer of the "Legal-as-a-Service" (LaaS) model, Kim transformed traditional legal practice into a familiar, scalable subscription service tailored to the Tech industry. Under her leadership, Law 365 has grown into a multi-award-winning firm, renowned for helping founders "close bigger deals, faster, with less risk."
Managed Service Providers (MSPs)
Marcus Evans
Nutbourne
Marcus Evans
NutbourneMarcus Evans is the Managing director and founder of A MSP based in London and the home counties. With over fifteen years of experience at the helm (and a fair number before starting Nutbourne) he has weathered many challenges a small MSP experiences. The company is now showing a best-in-class EBITDA and he has a strong desire for continued growth, both personally and as a business.
Adam Monks
Smartdesc
Adam Monks
SmartdescAdam leads Academia Technology Group’s technical services capability across AI, managed services, cyber security, cloud, infrastructure and IT strategy. As co-founder of Smartdesc, now part of Academia, he brings deep experience in building trusted, scalable technology services that help organisations remove complexity, strengthen operations and get more value from technology.
Jesse Harfield
Fluid One
Jesse Harfield
Fluid OneLeading a team of around 250, my focus is on delivering the UK's premier IT Managed Services to SMB and Enterprise customers, leveraging skills in hardware, private clouds, and networking all delivered to exceed customer expectations.
Speakers
Kate Balgowan
Arrow
Kate Balgowan
ArrowKate leads alliances strategy, partner engagement, and programme development, working closely with partners to accelerate cloud and AI opportunity. With deep experience in partner enablement, customer programmes, and Microsoft ecosystem collaboration, Kate brings a commercial and strategic perspective to helping partners build repeatable, scalable AI practices. Kate co hosts the Copilot Chat Catalyst Club to support partners in adopting AI confidently and effectively.
Adrian Raduti
Accesa
Adrian Raduti
AccesaAdrian Raduti is a Solution Architect at Accesa with over 20 years of deep expertise in system management, cloud infrastructure, and information security. Currently a key force behind Accesa’s Workplace Operations Centre, Adrian specializes in building continuous monitoring models that capture configuration drift, bringing enterprise-grade rigour and technical precision to MSP operational frameworks.
Melvyn White
Rewst
Melvyn White
RewstMelvyn White is the Director of EMEA Sales at Rewst, where he leads the EMEA sales team and drives partner growth across the region. Melvyn brings deep industry expertise and a proven track record in building high-performance teams. With more than 12 years of experience in the MSP channel, Melvyn helps MSPs streamline operations and scale efficiently through automation. At Rewst, he’s focused on empowering MSPs to eliminate manual tasks, reduce costs, and deliver a more proactive, differentiated client experience.
Steven Anning
Connectwise
Steven Anning
ConnectwiseSteven Anning is a technology sales leader with over 20 years of experience leading high-performance teams across the sector. His philosophy is built on two pillars: commercial rigour and people development, a combination that has consistently delivered results at scale. Steven is a Chartered Manager, where his research explored the direct relationship between motivation and sales productivity. Currently serving as Sales Director at ConnectWise, he is spearheading UK growth and refining GTM strategy, working closely with MSPs across the UK.
Niall Mackey
Topsec Cloud Solutions
Niall Mackey
Topsec Cloud SolutionsNiall Mackey is Commercial Director at Topsec Cloud Solutions, where he leads the company's mission to help organisations strengthen their email security posture. With 20+ years' experience in the field, Niall has worked with a diverse range of businesses to design and implement tailored email security solutions that address the evolving threat landscape. He is a strong advocate for the idea that one-size-fits-all approaches don't work in cybersecurity. And he is on a mission to help organisations recognise email as a critical first line of defence against cyber threats!
Tim Jeffcoat
Huntress
Tim Jeffcoat
HuntressTim Jeffcoat is a seasoned member of the technical pre-sales team at Huntress Labs, and a long-time channel technologist who helps MSPs turn cybersecurity into practical, scalable services. With a career spanning IBM, HPE, Datto, and Veeam, he has spent two decades working at the intersection of technology and problem-solving, combining hands-on technical depth with a sharp understanding of what helps service providers stand out and scale. Tim is known for his energy, and a relaxed, straight-talking style that keeps things useful, relevant, and refreshingly free of buzzword overload. Away from work, he’s usually busy with family life, tackling another DIY project around his old house, cycling in the Thames Valley, or trail running in the woods.
Reuben Spath
ConnectWise
Reuben Spath
ConnectWiseReuben Spath is a Sales Engineer at ConnectWise with a background in Artificial Intelligence, having studied a Master's degree in AI in New Zealand. Prior to joining ConnectWise, Reuben spent three years working with global financial institutions including JPMorgan, Morgan Stanley, and Citi, helping organisations shape their AI strategies and drive operational excellence initiatives.
Outside of work, Reuben is an Ironman athlete, bringing the same discipline, resilience, and focus to both professional and personal challenges.
Reuben joined ConnectWise because of its vision for Predictive IT and the opportunity to help drive the future of intelligent service delivery. The ambition to proactively solve business and technology challenges through AI closely aligns with the approaches being adopted by some of the world's most advanced organisations today.
Matt Hawkins
Opentext Cybersecurity
Matt Hawkins
Opentext CybersecurityMatt is an Account Executive at OpenText Cybersecurity with over five years at OpenText and a background in IT and cybersecurity sales. Matt works closely with partners to strengthen cyber resilience, enhance business continuity and navigate an increasingly complex threat landscape. Through a consultative approach, Matt helps organisations align their Microsoft, security, backup and disaster recovery strategies with their broader business objectives. He is passionate about translating technical challenges into business outcomes, enabling partners and customers to protect critical systems, minimise downtime, and improve operational resilience.
James Nganga
Hornetsecurity
James Nganga
HornetsecurityWith more than 15 years experience working with Distributions and Partners, James joined the Hornetsecurity Partner Account Management team in 2022 and is high performer globally recognised. His mission is to help MSPs grow and innovate to acquire clients and deliver best in class services. Most recently he is working with MSPs in the Greater London area.
Name to be advised
Barracuda
Name to be advised
BarracudaAwaiting biography.
Name to be advised
Microsoft
Name to be advised
MicrosoftAwaiting biography.
Tim Sheahen
Blackpoint Cyber
Tim Sheahen
Blackpoint CyberTim Sheahen is a cybersecurity sales leader with over 20 years of experience building and scaling sales organizations exclusively in the MSP channel. As SVP of Global Sales at Blackpoint Cyber, Tim leads a global team of nearly 45 people across North America, EMEA, and APAC, driving the company's mission to deliver best-in-class MDR/ITDR protection to MSPs worldwide.
Tim's roots in the MSP community run deep. He was one of the earliest architects of Webroot's MSP business, growing it from the ground up to over 18,000 MSP partners — one of the largest MSP partner ecosystems ever built in the cybersecurity space. He has since led sales transformations at Axcient, where he helped reverse a declining business and scaled ARR growth to 61% before its acquisition by ConnectWise and navigated the sales integrations of Webroot and Carbonite through their acquisitions by OpenText.
Name to be advised
Topsec Cloud Solutions
Name to be advised
Topsec Cloud SolutionsAwaiting biography.
Stephan Tallent
ArmorPoint
Stephan Tallent
ArmorPointStephan Tallent is a cybersecurity revenue leader with more than 20 years of experience building and scaling managed security and partner led businesses, including a decade at Fortinet. As Chief Sales Officer at ArmorPoint, he leads sales and go to market execution with a focus on accelerating partner sourced growth, expanding recurring revenue, and enabling MSPs and MSSPs to deliver differentiated security outcomes for their customers. Stephan began his career by founding and leading a managed security services division within a VAR, helping position the business for a successful acquisition. CISSP and CTIA certified and a 2022 and 2025 CRN Channel Chiefs award recipient, he is known for building scalable, partner centric revenue engines that drive sustained growth and long term enterprise value. He also founded Fortinet’s Veterans Program and serves on the board of VetCTAP, supporting veterans transitioning into cybersecurity careers.
Ben Ridgway
Cyna IT
Ben Ridgway
Cyna ITAwaiting biography.
Matthew Phillips
NinjaOne
Matthew Phillips
NinjaOneAwaiting biography.
David Maginnes
Sherweb
David Maginnes
SherwebDavid Maginnes is responsible for partner development at Sherweb, working closely with MSPs across the UK and Ireland to help them grow commercially. With over two decades in technology sales spanning SMB, enterprise, and public sector, David brings real world experience of building sales teams, taking MSP solutions to market, and navigating the commercial realities of the Microsoft ecosystem. He is passionate about helping MSPs move beyond reactive selling and build repeatable, sustainable sales motion that supports long term growth.
Neil Lomax
ONYX
Neil Lomax
ONYXNeil Lomax is the co-founder of Onyx and former president of SoftwareOne. With decades of experience in the channel, he and the team at Onyx are dedicated to helping partners to win, manage and grow their practices with deep Microsoft expertise and agentic tooling. Built on the ethos that MSPs are best positioned to win in the new Microsoft era, the Onyx platform is designed to be the commercial operating system that helps partners win by growing CSP and services revenue and adding deeper value to the end-customer.
Name to be advised
Sophos
Name to be advised
SophosAwaiting biography.
Simon Eappariello
iboss
Simon Eappariello
ibossSimon Eappariello is a veteran engineer in network security with over 35 years of experience ranging from global 2000 corporations to the largest public sector organizations across Europe. Simon is a member of the Institute of Security Provisionals (A.Inst.ISP) and a Certified Information Systems Security Professional (CISSP). Simon joined iboss in 2014 and today serves as the SVP of European and Asia Pacific Markets leading channel and distribution strategies.
Mark McInerney
LogMeIn
Mark McInerney
LogMeInMark McInerney is a sales leader at GoTo, specialising in the Managed Service Provider (MSP) and IT management market. With extensive experience helping MSPs navigate the evolving technology landscape, Mark focuses on solutions that enable providers to simplify their technology stack, improve operational efficiency and scale their businesses. His expertise spans remote support, RMM, endpoint management, cybersecurity and automation, with a particular focus on how emerging technologies such as AI are shaping the future of the MSP industry.
Hilton McCall
Goodweek
Hilton McCall
GoodweekHilton McCall is Channel Director UK & EMEA at Goodweek, where he builds and scales MSP partner ecosystems across the UK and EMEA markets.
With a background in enterprise sales and channel GTM, Hilton specialises in opening markets for technology companies, turning complex value propositions into commercial traction and activating partner networks. He has worked across the UK, Europe, the Middle East and South Africa, with deep experience in how MSPs buy, what they care about and how vendor-partner relationships actually work in practice.
At Goodweek, Hilton leads the UK & EMEA MSP channel motion, working with MSP leaders to deliver governed AI management to their client base at a time when ungoverned AI usage in business has become one of the most pressing risks in managed services. Effectively helping MSPs make the move to MIP (Managed intelligence provider)