2025 Agenda
Wednesday 10th September 2025 starting at 08:00 Local Time | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
The state of the MSP marketPanel includes Huntress, Umbrella, Check Point, Defense.com, and ConnectWiseIn our opening debate, our panel will discuss the biggest trends and issues impacting the managed service community across the region. From the challenges of implementing and selling AI powered solution, to everything-as-a-service within a tougher regulatory landscape. With questions from the audience, this panel offers an engaging and interactive forum for active discussion with subject matter experts and MSPs. ![]() Alex HitchenSales Engineer Huntress ![]() Gil GrossDirector of Finops Architecture Umbrella Name to be advisedCheck Point ![]() Oliver Pinson-RoxburghCEO and Co-Founder Defense.com ![]() Shaun RichesSenior Sales Engineer ConnectWise
![]() ![]() Resilience, Triumph and LeadershipPresented by Will Greenwood, MBERugby World Cup winner Will Greenwood takes the audience on a journey through the highs and lows of his career. He’ll share stories of resilience, triumph and the lessons learned in the heat of elite competition. Will explores the essence of leadership under pressure, how great leaders inspire belief and drive change and in pursuit of a common goal. Drawing from his experience leading teams through transformation both on and off the field, he reveals how the principles of elite sport can directly translate to success in business.
Building a better MSPPanel includes Lenovo, Infinigate Cloud x Mimecast, Kaseya, Sophos, Object First, and CGIIn our second debate, our panel will discuss what it takes to build an efficient and profitable MSP operation. From staff recruitment, through service creation, marketing and sales, this session examines the key elements that drive success. With questions from the audience, this panel offers insights into emerging best practice from a team of industry experts. ![]() Arsalan EizadiradSenior Manager, Global MSP Strategy Lenovo ![]() Bill CassonStrategic Channel Account Manager Infinigate Cloud x Mimecast ![]() Jack CookeChannel Development Manager Kaseya ![]() Kyle TorresMSP Senior Channel Account Executive Sophos ![]() Pete HannahVP Sales UK & I Object First ![]() Tom InfanteDirector Consulting Services – Technology and IT Managed Services CGI
![]() ![]() 2025 Cyber Threat Landscape: Key Insights from HuntressPresented by Alex Hitchen - HuntressAs cyber threats evolve, so must the strategies MSPs use to protect their customers. In this session, Huntress shares key insights from the front lines of the 2025 threat landscape, including the latest tactics used by attackers, trends, and real-world incidents uncovered by our threat ops team. You'll walk away with a clearer understanding of how threats are evolving and how you can strengthen your security services to stay ahead of the curve.
![]() ![]() Increasing Operational Margins while Decreasing Customer Cloud CostsPresented by Gil Gross - UmbrellaIn this session we will cover how providing Finops services to your customers can help • Reduce customer costs • Build trust with customers and be recognised as a Trusted Advisor • Improve your margins as an MSP supplying your customers with both cloud consumptions and value added services. We will also cover the evolution of cloud services over the past decade. Exploring both what customers are looking for and expecting from a Cloud Provider / MSP Finally we will touch on additional service offerings including the use of AI to improve customer offerings and tighten your relationship with your cloud customers.
![]() ![]() Be Different! Detection & Response is not the full storyPresented by Oliver Pinson-Roxburgh - Defense.comIn this talk, Oli will be taking us through an example that shows that the focus on detection and response in the security space is critical but recent threat actor tactics mean that remediation is where MSPs add the most value and can really differentiate. There is an opportunity for MSPs to elevate their service offerings and become indispensable to their clients with the latest technology advancements. We'll uncover some of the latest threats to target businesses of all sizes and how to deliver superior protection and remediation advice against these threats, increase monthly recurring revenue (MRR), and solidify your position as a trusted advisor.
![]() ![]() 3 Actionable Tips to Set Your MSP Up for Success in the Second Half of 2025 and into 2026Presented by Jack Cooke - KaseyaIn this session, we’ll share real-world, practical tips from some of the fastest-growing MSPs in the UK—of all shapes and sizes—on how they’ve been accelerating their growth in 2025, and how you can do the same. We’ll cover: 1. Their process for acquiring new clients and securing meetings 2. How they approach these meetings to engage prospects and increase conversion rates 3. How to package your offering to stand out from the crowd
![]() ![]() Revolutionising Business & MSP Success - How and Why Hyperautomation is the secret!Presented by Shaun Riches - ConnectWiseIn this session, we will delve into the world of IT and MSPs and explore why Hyperautomation is the key ingredient for their success in the present and future landscape. Through a compelling case study example showcasing a remarkable cost reduction from $75k to $12k per year, we will highlight the transformative power of Hyperautomation. Additionally, we will discuss the strategic positioning of what role platforms have to play right now.
![]() ![]() Compliance, Insurance, and AI – The Latest Wave of Conversations Driving Cybersecurity ServicesPresented by Kyle Torres - SophosJoin Sophos as we discuss an overview with an aim to untangle the latest conversations driving cybersecurity services. Compliance, Cyberinsurance, and Generative AI all have end users asking questions. In this session we take a look at how each of these fit into the conversation around selling Cybersecurity Services.
![]() ![]() Smarter AI For AllPresented by Artur Bar - IntelIn this session, you will hear about Lenovo's vision to unleash the power of AI to drive Intelligent transformation in every aspect of our lives and every industry. Learn how you can team with Lenovo and our global partner ecosystem to bring AI to your customer's data where and when they need it most, from pocket to cloud.
![]() ![]() Ransomware-Proof Backups with Immutable StoragePresented by Pete Hannah - Object FirstObject First enables MSPs to safeguard data using ransomware-proof, immutable storage designed specifically for Veeam. Learn how a secure, simple and powerful approach to backup can help MSPs ensure business continuity for their clients.
![]() The AI Disruptions MSPs Can't IgnorePresented by Name to be advised - Check PointThe abstract for this presentation is not yet available.
![]() ![]() ![]() ![]() Unified Human Risk Management: Connecting the Dots Between Technology, People, and DataPresented by Bill Casson - Infinigate Cloud x Mimecast, and Dan Raven - Infinigate Cloud x MimecastIn today’s evolving threat landscape, CISOs and security leaders face a dual challenge- external attackers targeting employees as the weakest link and internal risks stemming from human error or malicious intent. This forward-looking session will allow attendees to explore how a unified Human Risk Management (HRM) strategy can bridge the gap between external threats and internal vulnerabilities.
M&A and Investment: Unlocking MSP Growth and Exit OpportunitiesPanel includes FluidOne, Counting Creators Ltd, Ex2 Consultancy, and Windsor TelecomThe UK MSP landscape in 2025 presents a wave of opportunity—whether you're planning to scale through acquisition, positioning for investment, or exploring exit strategies. In this panel, expert advisors and experienced MSP leaders will unpack current M&A trends, the key attributes buyers are seeking, and how valuations are shifting in the UK market. We’ll explore how to prepare your business for a transaction, identify the right strategic or financial buyers, and navigate the deal process - from initial engagement through to integration. Whether you're buy-side, sell-side, or somewhere in between, this session offers practical insight to help you capitalise on market momentum. ![]() Anu TayalM&A Director FluidOne ![]() Heather MacDonald AlfordDirector Counting Creators Ltd ![]() Ken RoulstonManaging Partner Ex2 Consultancy ![]() Pete TomlinsonCEO Windsor Telecom
![]() ![]() Securing the Future: How MSPs Can Thrive Amid Evolving Cyber ThreatsPresented by Lisa VenturaLisa Ventura MBE FCIIS explores the critical challenges MSPs must overcome to remain effective and competitive in a world defined by AI-powered attacks, increasing regulatory pressure, and an evolving cyber-crime economy. Drawing on real-world insights and strategic foresight, this session will unpack the dual challenge of managing today’s cyber security demands while preparing for the threats of tomorrow.
The MSP Growth Panel – Real Strategies. Real Success.Panel includes Camwood, Nanjgel Solutions, and RedcentricThis MSP-only panel brings together successful operators to share what’s actually driving growth in 2025. From evolving service offerings to embedding AI, streamlining operations and delivering more strategic client outcomes – our panelists will unpack the practical steps they’re taking to stay competitive and scale. No vendors, no pitches – just real-world lessons, wins and challenges from MSPs who are navigating the same landscape as you. ![]() Andrew CarrManaging Director Camwood ![]() Jude PereiraManaging Director Nanjgel Solutions ![]() Paul MardlingCTO Redcentric
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