Agenda

2025 Agenda

Wednesday 10th September 2025 starting at 08:00 Local Time
08:00 Registration & Welcome Refreshments. Collect your badge before 9am for the chance to win a Nintendo Switch console!
09:00 Welcome, Opening Remarks and Housekeeping
09:05 Headline Sponsor Message

The state of the MSP market

Panel includes Huntress, Umbrella, Check Point, Defense.com, and ConnectWise

In our opening debate, our panel will discuss the biggest trends and issues impacting the managed service community across the region. From the challenges of implementing and selling AI powered solution, to everything-as-a-service within a tougher regulatory landscape. With questions from the audience, this panel offers an engaging and interactive forum for active discussion with subject matter experts and MSPs.

Alex Hitchen

Sales Engineer

Huntress

Gil Gross

Director of Finops Architecture

Umbrella

Name to be advised

Check Point

Oliver Pinson-Roxburgh

CEO and Co-Founder

Defense.com

Shaun Riches

Senior Sales Engineer

ConnectWise

09:10 PANEL SESSION
The state of the MSP market
In our opening debate, our panel will discuss the biggest trends and issues impacting the managed service community across the region. From the challenges of implementing and selling AI powered solution, to everything-as-a-service within a tougher regulatory landscape. With questions from the audience, this panel offers an engaging and interactive forum for active discussion with subject matter experts and MSPs.
Huntress, Umbrella, Check Point, Defense.com, and ConnectWise

Resilience, Triumph and Leadership

Presented by Will Greenwood, MBE

Rugby World Cup winner Will Greenwood takes the audience on a journey through the highs and lows of his career. He’ll share stories of resilience, triumph and the lessons learned in the heat of elite competition. Will explores the essence of leadership under pressure, how great leaders inspire belief and drive change and in pursuit of a common goal. Drawing from his experience leading teams through transformation both on and off the field, he reveals how the principles of elite sport can directly translate to success in business.

09:40 KEYNOTE
Resilience, Triumph and Leadership
Presented by Will Greenwood, MBE
Rugby World Cup winner Will Greenwood takes the audience on a journey through the highs and lows of his career. He’ll share stories of resilience, triumph and the lessons learned in the heat of elite competition. Will explores the essence of leadership under pressure, how great leaders inspire belief and drive change and in pursuit of a common goal. Drawing from his experience leading teams through transformation both on and off the field, he reveals how the principles of elite sport can directly translate to success in business.

Building a better MSP

Panel includes Lenovo, Infinigate Cloud x Mimecast, Kaseya, Sophos, Object First, and CGI

In our second debate, our panel will discuss what it takes to build an efficient and profitable MSP operation. From staff recruitment, through service creation, marketing and sales, this session examines the key elements that drive success. With questions from the audience, this panel offers insights into emerging best practice from a team of industry experts.

Arsalan Eizadirad

Senior Manager, Global MSP Strategy

Lenovo

Bill Casson

Strategic Channel Account Manager

Infinigate Cloud x Mimecast

Jack Cooke

Channel Development Manager

Kaseya

Kyle Torres

MSP Senior Channel Account Executive

Sophos

Pete Hannah

VP Sales UK & I

Object First

Tom Infante

Director Consulting Services – Technology and IT Managed Services

CGI

10:10 PANEL SESSION
Building a better MSP
In our second debate, our panel will discuss what it takes to build an efficient and profitable MSP operation. From staff recruitment, through service creation, marketing and sales, this session examines the key elements that drive success. With questions from the audience, this panel offers insights into emerging best practice from a team of industry experts.
Lenovo, Infinigate Cloud x Mimecast, Kaseya, Sophos, Object First, and CGI
10:40 Morning Break and Networking
11:10 WELCOME BACK - Announcing the 3rd Prize Draw Winner for Bose Soundlink Bluetooth Speaker

2025 Cyber Threat Landscape: Key Insights from Huntress

Presented by Alex Hitchen - Huntress

As cyber threats evolve, so must the strategies MSPs use to protect their customers. In this session, Huntress shares key insights from the front lines of the 2025 threat landscape, including the latest tactics used by attackers, trends, and real-world incidents uncovered by our threat ops team. You'll walk away with a clearer understanding of how threats are evolving and how you can strengthen your security services to stay ahead of the curve.

11:15 2025 Cyber Threat Landscape: Key Insights from Huntress
Presented by Alex Hitchen - Huntress

Increasing Operational Margins while Decreasing Customer Cloud Costs

Presented by Gil Gross - Umbrella

In this session we will cover how providing Finops services to your customers can help • Reduce customer costs • Build trust with customers and be recognised as a Trusted Advisor • Improve your margins as an MSP supplying your customers with both cloud consumptions and value added services. We will also cover the evolution of cloud services over the past decade. Exploring both what customers are looking for and expecting from a Cloud Provider / MSP Finally we will touch on additional service offerings including the use of AI to improve customer offerings and tighten your relationship with your cloud customers.

11:25 Increasing Operational Margins while Decreasing Customer Cloud Costs
Presented by Gil Gross - Umbrella

Be Different! Detection & Response is not the full story

Presented by Oliver Pinson-Roxburgh - Defense.com

In this talk, Oli will be taking us through an example that shows that the focus on detection and response in the security space is critical but recent threat actor tactics mean that remediation is where MSPs add the most value and can really differentiate. There is an opportunity for MSPs to elevate their service offerings and become indispensable to their clients with the latest technology advancements. We'll uncover some of the latest threats to target businesses of all sizes and how to deliver superior protection and remediation advice against these threats, increase monthly recurring revenue (MRR), and solidify your position as a trusted advisor.

11:35 Be Different! Detection & Response is not the full story
Presented by Oliver Pinson-Roxburgh - Defense.com

3 Actionable Tips to Set Your MSP Up for Success in the Second Half of 2025 and into 2026

Presented by Jack Cooke - Kaseya

In this session, we’ll share real-world, practical tips from some of the fastest-growing MSPs in the UK—of all shapes and sizes—on how they’ve been accelerating their growth in 2025, and how you can do the same. We’ll cover: 1. Their process for acquiring new clients and securing meetings 2. How they approach these meetings to engage prospects and increase conversion rates 3. How to package your offering to stand out from the crowd

11:45 3 Actionable Tips to Set Your MSP Up for Success in the Second Half of 2025 and into 2026
Presented by Jack Cooke - Kaseya

Revolutionising Business & MSP Success - How and Why Hyperautomation is the secret!

Presented by Shaun Riches - ConnectWise

In this session, we will delve into the world of IT and MSPs and explore why Hyperautomation is the key ingredient for their success in the present and future landscape. Through a compelling case study example showcasing a remarkable cost reduction from $75k to $12k per year, we will highlight the transformative power of Hyperautomation. Additionally, we will discuss the strategic positioning of what role platforms have to play right now.

11:55 Revolutionising Business & MSP Success - How and Why Hyperautomation is the secret!
Presented by Shaun Riches - ConnectWise

Compliance, Insurance, and AI – The Latest Wave of Conversations Driving Cybersecurity Services

Presented by Kyle Torres - Sophos

Join Sophos as we discuss an overview with an aim to untangle the latest conversations driving cybersecurity services. Compliance, Cyberinsurance, and Generative AI all have end users asking questions. In this session we take a look at how each of these fit into the conversation around selling Cybersecurity Services.

12:05 Compliance, Insurance, and AI – The Latest Wave of Conversations Driving Cybersecurity Services
Presented by Kyle Torres - Sophos

Smarter AI For All

Presented by Artur Bar - Intel

In this session, you will hear about Lenovo's vision to unleash the power of AI to drive Intelligent transformation in every aspect of our lives and every industry. Learn how you can team with Lenovo and our global partner ecosystem to bring AI to your customer's data where and when they need it most, from pocket to cloud.

12:15 Smarter AI For All
Presented by Artur Bar - Intel

Ransomware-Proof Backups with Immutable Storage

Presented by Pete Hannah - Object First

Object First enables MSPs to safeguard data using ransomware-proof, immutable storage designed specifically for Veeam. Learn how a secure, simple and powerful approach to backup can help MSPs ensure business continuity for their clients.

12:25 Ransomware-Proof Backups with Immutable Storage
Presented by Pete Hannah - Object First

The AI Disruptions MSPs Can't Ignore

Presented by Name to be advised - Check Point

The abstract for this presentation is not yet available.

12:35 The AI Disruptions MSPs Can't Ignore
Presented by Name to be advised - Check Point

Unified Human Risk Management: Connecting the Dots Between Technology, People, and Data

Presented by Bill Casson - Infinigate Cloud x Mimecast, and Dan Raven - Infinigate Cloud x Mimecast

In today’s evolving threat landscape, CISOs and security leaders face a dual challenge- external attackers targeting employees as the weakest link and internal risks stemming from human error or malicious intent. This forward-looking session will allow attendees to explore how a unified Human Risk Management (HRM) strategy can bridge the gap between external threats and internal vulnerabilities.

12:45 Unified Human Risk Management: Connecting the Dots Between Technology, People, and Data
Presented by Bill Casson - Infinigate Cloud x Mimecast, and Dan Raven - Infinigate Cloud x Mimecast
12:55 Lunch Break and Networking
14:05 WELCOME BACK - Announcing the 2nd Prize Draw Winner for Apple AirPods

M&A and Investment: Unlocking MSP Growth and Exit Opportunities

Panel includes FluidOne, Counting Creators Ltd, Ex2 Consultancy, and Windsor Telecom

The UK MSP landscape in 2025 presents a wave of opportunity—whether you're planning to scale through acquisition, positioning for investment, or exploring exit strategies. In this panel, expert advisors and experienced MSP leaders will unpack current M&A trends, the key attributes buyers are seeking, and how valuations are shifting in the UK market. We’ll explore how to prepare your business for a transaction, identify the right strategic or financial buyers, and navigate the deal process - from initial engagement through to integration. Whether you're buy-side, sell-side, or somewhere in between, this session offers practical insight to help you capitalise on market momentum.

Anu Tayal

M&A Director

FluidOne

Heather MacDonald Alford

Director

Counting Creators Ltd

Ken Roulston

Managing Partner

Ex2 Consultancy

Pete Tomlinson

CEO

Windsor Telecom

14:10 PANEL SESSION
M&A and Investment: Unlocking MSP Growth and Exit Opportunities
The UK MSP landscape in 2025 presents a wave of opportunity—whether you're planning to scale through acquisition, positioning for investment, or exploring exit strategies. In this panel, expert advisors and experienced MSP leaders will unpack current M&A trends, the key attributes buyers are seeking, and how valuations are shifting in the UK market. We’ll explore how to prepare your business for a transaction, identify the right strategic or financial buyers, and navigate the deal process - from initial engagement through to integration. Whether you're buy-side, sell-side, or somewhere in between, this session offers practical insight to help you capitalise on market momentum.
FluidOne, Counting Creators Ltd, Ex2 Consultancy, and Windsor Telecom

Securing the Future: How MSPs Can Thrive Amid Evolving Cyber Threats

Presented by Lisa Ventura

Lisa Ventura MBE FCIIS explores the critical challenges MSPs must overcome to remain effective and competitive in a world defined by AI-powered attacks, increasing regulatory pressure, and an evolving cyber-crime economy. Drawing on real-world insights and strategic foresight, this session will unpack the dual challenge of managing today’s cyber security demands while preparing for the threats of tomorrow.

14:40 KEYNOTE
Securing the Future: How MSPs Can Thrive Amid Evolving Cyber Threats
Presented by Lisa Ventura
Lisa Ventura MBE FCIIS explores the critical challenges MSPs must overcome to remain effective and competitive in a world defined by AI-powered attacks, increasing regulatory pressure, and an evolving cyber-crime economy. Drawing on real-world insights and strategic foresight, this session will unpack the dual challenge of managing today’s cyber security demands while preparing for the threats of tomorrow.
15:10 Introducing industry experts in each room and drinks break
15:20
Broadgate 2

Broadgate 1

Bishopsgate

15:20

INDUSTRY EXPERT SESSION - Plug, Play, Prosper: The MSP Community Effect

Presented by Karine Barsam - GTIA

Being part of an MSP community unlocks real value, accelerating growth, sharing expertise, and reducing risk. With UK MSPs generating £52.6 bn annually and growing at 7% CAGR, communities offer insight, support, and opportunity. This session provides a snapshot on how engaging with a community could transform your organisation and personal development.

INDUSTRY EXPERT SESSION - Plug, Play, Prosper: The MSP Community Effect
Karine Barsam - GTIA

New Playbook for Profitable, Sustainable MSP Growth

Presented by Justin Neale - SuperOps

Margins are under pressure. Clients are price-sensitive. And MSPs are stuck trying to differentiate in a sea of sameness. In this session, Justin will unpack how high-growth MSPs are shifting the conversation from a list of services to measurable outcomes, and how that mindset shift is driving real profitability. From value-based pricing to the psychology of perceived value, this talk offers a practical playbook for scaling smarter, without adding cost. We’ll also explore how a unified tech foundation can quietly enable this shift behind the scenes, helping MSPs grow profitably and sustainably.

New Playbook for Profitable, Sustainable MSP Growth
Justin Neale - SuperOps

Automation Made Simple, Customization Made Possible

Presented by Ben Jenkins - Rewst

Automation doesn’t have to be complicated, or one-size-fits-all. This session explores how MSPs are using automation to solve everyday challenges like on boarding, ticketing, and documentation. We'll share practical examples of how teams simplify processes, reduce errors, and scale operations by customizing workflows to fit their existing tools. Whether you're just getting started or looking to level up, you'll walk away with ideas to apply immediately.

Automation Made Simple, Customization Made Possible
Ben Jenkins - Rewst
15:30

Transforming Cybersecurity Strategies to Combat GenAI and Deepfake Threats

Presented by Luke Brogan - IRONSCALES

AI-driven technologies like GenAI and deepfakes are creating challenges that IT Security and MSP leaders can’t afford to ignore. The surge in AI-powered attacks means traditional defenses used by most organizations are no longer enough. Attackers are stepping up their game, crafting hyper-realistic, personalized attacks that are nearly indistinguishable from the real thing—and it’s only going to get more intense as these tools evolve. So, how do we fight back? In this session, we’ll explore how to rethink your approach, using AI to combat AI and keep pace with these threats. We’ll also touch on how a "red team/blue team" strategy can help you stay one step ahead, leveraging AI to anticipate future attacks, arm your defenses, and proactively mitigate them.

Transforming Cybersecurity Strategies to Combat GenAI and Deepfake Threats
Luke Brogan - IRONSCALES

Your MSP Automation Playbook: 10 Minutes to Internal Efficiency and Sellable Services

Presented by Matthew Phillips - NinjaOne

Discover the essential ‘Automation playbook for your MSP.’ This session provides a 10-minute guide to leveraging your endpoint management system to tackle two aspects of your business: first, using automations for internal efficiency gains and second, to package those automations as a sellable service for your clients. Designed for leaders and automation engineers, this session discusses areas within your business that can benefit the most from automations. In just 10 minutes, you’ll be empowered to become more efficient with your time and drive revenue in the process.

Your MSP Automation Playbook: 10 Minutes to Internal Efficiency and Sellable Services
Matthew Phillips - NinjaOne

From Panic to Profit: How a Platform Approach Transforms Cybersecurity for MSPs

Presented by Steven Wood - OpenText Cybersecurity

Cyber attacks don’t send calendar invites. One day your client’s humming along, the next—boom—panic, downtime, and a 3 a.m. call to “fix it… now!” Here’s the awkward truth: most MSPs excel at prevention, do “OK” at containment, but when it comes to rapid recovery? Let’s just say there’s a lot of planning going on. And it’s not just the bad guys making life hard—limited budgets, skill shortages, and tool sprawl are doing their share of damage. Enter OpenText™ Secure Cloud Platform: one console to provision, monitor, and bill for security, compliance, and productivity services—across all your tenants—without juggling five logins, seven invoices, and twelve browser tabs. You’ll get faster onboarding, automated billing, real-time dashboards, and a single pane of glass that turns chaos into calm. In just 10 minutes, we’ll unpack fresh peer-group data, expose the hidden cracks in your incident response, and show you how a platform approach can tighten defenses, slash operational overhead, and make your service delivery sparkle. Because in the war against cyber threats, the fastest way to win is to stop fighting with your own tools.

From Panic to Profit: How a Platform Approach Transforms Cybersecurity for MSPs
Steven Wood - OpenText Cybersecurity
15:40

Building Cyber Resilience: Hornetsecurity's Partner-Centric Approach

Presented by Irvin Shillingford - Hornetsecurity, and James Nganga - Hornetsecurity

In today's evolving threat landscape, channel partners play a pivotal role in delivering robust cyber security solutions. This session delves into Hornetsecurity's comprehensive offerings - ranging from AI-powered email security to compliance and backup solutions - designed to empower resellers, integrators, MSSPs, and distributors. Discover how our partner program fosters collaboration, enabling you to enhance your service portfolio, drive growth, and build lasting cyber resilience for your clients.

Building Cyber Resilience: Hornetsecurity's Partner-Centric Approach
Irvin Shillingford - Hornetsecurity, and James Nganga - Hornetsecurity

INDUSTRY EXPERT SESSION - Be more human: How the generative AI revolution creates a massive marketing opportunity

Presented by Paul Green - MSP Marketing Edge

MSPs have jumped onto generative AI more than many other sectors. And no wonder. For the first time in history, anyone can create new marketing content, tactics and strategies... even if they haven't a clue where to start. Yet, there's a big downside to the AI of 2025. Done wrong, it harms your marketing and makes your MSP harder to find. Join MSP marketing expert Paul Green in this brand new session exclusive to the Managed Services Summit. You'll explore why MSPs who embrace the HUMANness of marketing make a greater impact and win more business. And the right ways to use AI tools to speed up your business's growth.

INDUSTRY EXPERT SESSION - Be more human: How the generative AI revolution creates a massive marketing opportunity
Paul Green - MSP Marketing Edge

Networking Excellence & Seamless Connectivity with Ruijie

Presented by Matthew Prince - The Change Organisation

The Change Organisation supports MSPs in delivering cost-effective but timely hardware procurement services. Partnered with Ruijie Networks, this is session gives an introduction to the Vendor and how we are supporting the MSP market with an intuitive AI driven cloud.

Networking Excellence & Seamless Connectivity with Ruijie
Matthew Prince - The Change Organisation
15:50

How can (ArrowSphere) AI assist MSPs to be more effective?

Presented by Frans Wilbrink - Arrow

to be confirmed

How can (ArrowSphere) AI assist MSPs to be more effective?
Frans Wilbrink - Arrow

From Passwords to SaaS Visibility: Smarter Tools for MSPs with LastPass

Presented by Hena Kless - LastPass

MSPs need more than just secure password storage — they need visibility, control, and efficiency across all client environments. In this session, discover how LastPass helps MSPs deliver scalable password management while monitoring SaaS usage to uncover shadow IT and AI tools, optimize license spend, and reduce risk. Learn how the LastPass MSP Console empowers admins to manage multiple customer accounts, automate billing, and deliver executive summary reports — all from a single pane of glass.

From Passwords to SaaS Visibility: Smarter Tools for MSPs with LastPass
Hena Kless - LastPass

Leading in the Age of AI and Distributed IT: How MSPs Can Thrive with Secure, Scalable Access

Presented by Michael Reeves - 1Password

As distributed work, SaaS sprawl, and agentic AI reshape the modern IT landscape, MSPs are under pressure to deliver security that’s not only enterprise-grade, but also frictionless and scalable. At the same time, they’re increasingly expected to act as strategic IT partners, guiding clients through complex access and identity challenges. Join Michael Reeves, Global Director of MSP Channel at 1Password, to explore how today’s AI-driven, decentralized environments are reshaping the role of MSPs, and how purpose-built identity security solutions like 1Password Enterprise Password Manager - MSP Edition enable MSPs to strengthen client protection, drive operational efficiency, and grow profitability.

Leading in the Age of AI and Distributed IT: How MSPs Can Thrive with Secure, Scalable Access
Michael Reeves - 1Password
16:00

EMPTY

The abstract for this presentation is not yet available.

EMPTY

The abstract for this presentation is not yet available.

INDUSTRY EXPERT SESSION - Your P&L Is Probably Lying to You!

Presented by Heather MacDonald Alford - Counting Creators Ltd

Discover how dirty data - like bad coding, missed VAT, and misclassified costs, can sabotage your margins. This session reveals why MSPs often get profitability wrong and outlines three essential monthly checks to ensure your financial data is accurate, reliable, and actionable.

INDUSTRY EXPERT SESSION - Your P&L Is Probably Lying to You!
Heather MacDonald Alford - Counting Creators Ltd

The MSP Growth Panel – Real Strategies. Real Success.

Panel includes Camwood, Nanjgel Solutions, and Redcentric

This MSP-only panel brings together successful operators to share what’s actually driving growth in 2025. From evolving service offerings to embedding AI, streamlining operations and delivering more strategic client outcomes – our panelists will unpack the practical steps they’re taking to stay competitive and scale. No vendors, no pitches – just real-world lessons, wins and challenges from MSPs who are navigating the same landscape as you.

Andrew Carr

Managing Director

Camwood

Jude Pereira

Managing Director

Nanjgel Solutions

Paul Mardling

CTO

Redcentric

16:10 PANEL SESSION
The MSP Growth Panel – Real Strategies. Real Success.
This MSP-only panel brings together successful operators to share what’s actually driving growth in 2025. From evolving service offerings to embedding AI, streamlining operations and delivering more strategic client outcomes – our panelists will unpack the practical steps they’re taking to stay competitive and scale. No vendors, no pitches – just real-world lessons, wins and challenges from MSPs who are navigating the same landscape as you.
Camwood, Nanjgel Solutions, and Redcentric
16:40 Closing Remarks. Announcing the 1st Prize Draw Winner for Apple iPad plus Networking Drinks Reception
Presentation times and order are subject to change. This agenda was last updated on 03 Sep 2025 at 6:57pm.

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